Castle Lager East Cape Biltong Festival Media Launch 2012

Castle Lager East Cape Biltong Festival Media Launch 2012 Media Kit (sponsored by Maisha Development Engineers).

Marette Liddell (BCRM), Riaan van Jaarsveld (SAB), Johan Steyn (SAB) and Mayor Scott (BCRM) sampling some biltong (sponsored by Charlesstraat Butchery).  Photo supplied by Die Burger.

Members of the press Anna-Marie Kleinhans (Die Burger), Rene Sissing (Kingfisher FM), Tasmia Ismail (Die Burger) and Heilie Combrinck (UD News). Photo supplied by Die Burger.

Sarina Engelbrecht and Carlien Jooste from Design@Bay showing some of the artists performing at the Festival on the 14^th of July 2012. Photo supplied by Die Burger.

The Castle Lager East Cape Biltong Festival 2012 had its official Media Launch on the 4th of May 2012. Held at Castle Lager’s Headquarters in Perseverance, Port Elizabeth, the Media Launch attracted a variety of media as well as guests from the Blue Crane Route Municipality, Cacadu District Municipality, a performing artist at this year’s Festival and SAB.

                             

Each year, the Blue Crane Route Municipality's (BCRM) vision for the Castle Lager East Cape Biltong Festival is for it to grow and attract more sponsors and activities to introduce and include in the two-day family event. As a result of this vision, at this year's Biltong Festival Media Launch, apart from the main sponsor of the Festival SAB, guests got to sample some of the best biltong to be found in Somerset East, from Botha and Son Butchery (otherwise known as Charlesstraat Butchery). Guests also got to take home the biltong, which was included in the Media Kits. Botha and Son welcomed the opportunity to come on board as the biltong sponsor for this year's Media Launch and come Festival time, we hope their investment will be rewarded.


Maisha Development Engineers (MDE) is another sponsor to mention from this year's Launch. They are an engineering consultancy firm whose services range from: initiation and facilitation of projects, engineering design, operational and maintenance management, project management and training, as well as community development. Their offices are based both in East London and Butterworth. MDE's sponsorship allowed Design@Bay to offer the media and guests at the Launch a Media Kit full of information and branded Biltong Festival goodies. Their involvement was due to one of the directors of the company being from Somerset East.

The BCRM recognises that the Festival can only be more successful if the business people of the area are given an opportunity to take ownership of the Festival and benefit the most from this platform that has been created in their name and on their behalf.

At the Launch, Castle Lager and the Blue Crane Route Municipality representatives were proud to present the performing artists at this year’s Festival, which will include SAMA winners: Zahara, Elvis Blue and many more great South African artists such as Steve Hofmeyr, Arno Jordaan, Robbie Wessels, Jamali, Pofessor, Theuns Jordaan to name but a few.

For the full Festival Programme visit:  www.eastcapebiltongfestival.co.za as well as the Festival Facebook page: www.facebook.com/biltongfestival.

Castle Lager East Cape Biltong Festival 2012… ‘Come hang with us!’